Mobile Website Mock ups...

Meadowlands want us to make a mobile optimised site for the public who attend the festival to use whilst on site. I thought it would be a good idea to have a schedule page, with only what bands are playing where 'now and next'. This page will also have a twitter feed with updates of what people are thinking of the bands. It will also have a featured artist section which will change on a loop every 10 minutes or so...

I made a couple of mock ups to show Mark to see what he thought...

I want the website to be VERY simple, with the logo edited to a simpler one and as little images as possible...

I made a simple gradient using existing colours from the Meadowlands website...

I removed the flowers from the Meadowlands logo...

I created simple grey blocks which are easy to read and extremely clear. White text on grey makes it very clean and bold....

The bands on the schedule will be links that will take the viewer to a separate biography page on that particular band. This page will have a main image, a small gallery, a preview track, a brief bio and a link to YouTube...

Again, usoing simple blocks to create an easy to read, simple page....

With one large image at the top and a brief bio block underneath....

A small gallery, preview track and a live tour section...

Here are the mock ups shown what they will actually look like on an iphone....

I am really pleased with the designs. Although very simple, they are very effective, very easy to navigate and very clear and easy to read.

TESTING. TESTING.

I have made several practice stop motion tests, to practice my idea and show Mark so he can understand the idea clearer....

The first test is with a person in it, it tests the idea of building up flowers, changing sunglasses, using text in stop motion...

Test one.

I like the build up of flowers, I think that can work really well. I also like the change of sunglasses and I really like the opening of hands to reveal text, although it doesn't work! I will need to think about how I can use that idea but the text being a lot clearer as you can hardly read it ion the test! The post it notes also could work well, maybe with nice decorated text on each one.

Test two.

I really like the idea of using a blackboard with chalk. The words are effective and bold with the fast , punk music. I would like to have one film just focusing on text, maybe even using this blackboard.

Test three.

In this test I was practicing using text in stop motion again, also the build up flowers and birds, I could possibly incorporate this with the blackboard?

Test four.

This test is playing with the idea of using stop motion on a wall. I want to use different fabrics/objects to create weather such as rain, lightening, sunshine, clouds etc. I really like the spinning sun, its really fun and will work really well in the background of a stop motion behing a person.

Test five.

Lastly I was playing around with making a stop motion of me with my webcam, this could work really well if I put a table in front of me and things were happening on the table. But I don't like the way I have made this quick one.

Stop Motion...

I want to create a short series of films using stop motion. I will be filming and friends and hopefully maybe some bands...

I want to look at different types of stop motion and what it has been used for...

Below is my friends band, they created this stop motion music video, I think it works really well and I like its quirkiness.

I love this stop motion video by deadline:

I'm thinking of using some kind of idea like this one in my films, obviously a lot shorter than this.

Although very simple, the video below could look really well with things going on the background too?

Another stop motion music video - Ok Go

And another...

MEADOWLANDS FESTIVAL.

We have been asked to create promo films for Meadowlands festival in Lewes. A minimum of one and pretty much whatever we want to do within reason. They are also looking for other ideas of how to promote the festival...

'How can we make people more aware/excited about Meadowlands festival?'

Some promotion ideas:

• Flyers
• Posters
• YouTube videos
• Bus Stop posters
• Sticker Campaigns
• Badges
• Lollypops
• Headbands
• Bottle Jacket
• Local Media
• Clothing Merch
• Virals - Funny, shocking, rude, quirky
• Mapping
• Blogs
• Competitions
• Music Video competition
• Meadowlands game
• YouTube channel - Meadowlands

Evaluation...

I have created;

3 short films

7 Floor vinyl graphics

1 entry to YCN PDF

I am pleased with my overall work. I have created 3 films which I believe encourage the public to travel by Thames Clippers. I particularly like my floor decals, I think they are simple and punchy showing complete opposites, I know I would prefer to travel by river than by underground or driving!

After completing my PDF I really like the word association design on those 2 pages. They are very bold and I think a nice poster design, I wish I had time to submit those as posters with some editing but I do not!

YCN Entry PDF

To go with my entry to the YCN competition I need to create a PDF that explains what my design is about and why I have done it. I used InDesign to create this. I wanted to use the colours of the Thames Clippers logo, so I have set a grey background to each page with the Thames Clippers logo top right. I will use orange, white and black for text. I made swatches of the exact colours from the logo.

I want to include the following pages:
1. Title page
2.Summary of the brief and my proposal
3.Film stills and brief explanation
4.Floor stickers and word association for Thames Clippers
5. Floor stickers and word association for other transport
6.Where my designs will be showcased and how they can be developed.

I want to keep the PDF as brief and short as possible, no one is going to want to trail through loads of pages of text!

Title page:
Proposal:

Film still page:

I took screenshots of some scenes from the films and used to grids to place them cleanly on the page.

Thames Clippers word association and floor stickers:
I want my word association to look punchy and eye catching, I used the Thames Clippers colours and various text sizes.



Next to the word association I will have some images of the floor stickers
Other transport word association and floor stickers:

I wanted to make a difference between this page and the last and thought it would be a good idea to use some striking red in the word association.





After printing my PDF out I went through and did some changes to make it look better, I made various images bigger, text smaller, and changed some spacing. Below is my final PDF..

I am pleased with my final PDF. Its very short and sweet and I think thats what it needs to be.

Floor stickers

Instead of creating normal wall posters I want to make circular floor stickers. The designs can be printed onto vinyl and stuck directly onto the ground! I took photographs of landmarks around London on a sunny day and photos of crowds, escalators, feet etc to get the opposite feel. I want to use the phrase 'What did you see on your way in?' So the viewer looks and thinks, I saw a queue at the station when I could have got a seat on the river on a sunny day! I edited the photos in Photoshop to be really sharp, bright and inviting... I then edited my photos in Photoshop to circles. I added the text 'What did you see on your way in?' centered in the middle of each one. I wanted to use the font Gill Sans as this is used throughout my campaign and is easy to read. I used various colours, only originally going to use black and white depending on the picture but ended up going for postbox red too as this really stands out. I created 7 floor stickers, 3 of which I had printed and I am really pleased with them. I recommend to print to a diameter of 500mm for maximum impact. The final 7 stickers are shown below. These can be developed a lot further and my idea is for eventually the public uploading their own images of 'What they saw on their way in'