Treasure Island Toys...

New Brief...

Foundation Degree (FdA) Digital Media Design

AF106 Interactive Design
Assignment Weighting: 100%
Assignment title: Treasure Island Toys

Assignment Brief
For this assignment you will be working on a live brief, producing content for an online toy store called Treasure Island Toys, which you can find at www.treasureislandtoys.co.uk. This content is designed to draw children and their parents/carers to the site more frequently and for longer visits, to build brand awareness and loyalty. Treasure Island Toys sells things for children of all ages, but the target audience for this project is children between 5 and 7 years of age.

A series of characters have already been created by the owners of Treasure Island Toys, the central one being Bertie the Pirate (www.bertiethepirate.co.uk), and nine short children’s stories using these characters have been written. In order that there is a story each for this project, three further stories need to be written. Your brief is then to produce illustrations with animated flourishes to accompany one of these stories.

Many of the characters have been illustrated and some background artwork exists, but some of the stories contain characters and settings that there are not yet drawings for. You must create illustrations for your story that are stylistically in keeping with the existing artwork.

You can produce artwork in Illustrator and/or Flash’s drawing environment, and create the animations and interactivity in Flash. The stories must be created at 845 x 475 pixels, should have a voice over reading the story and the presentation of a suitable amount of text per page. You should be able to move to the next and previous page or start from the beginning from anywhere within your story.

Once you have produced an animated/illustrated interactive story each in Flash, you will design and build an interface that can display all of the stories. Your home page will carry links to all of the individual stories on separate pages. Each individual story page will carry a button back to the home page. Your story page home button should be created in Flash and use sound and animation. Other interface elements may be animated or static. You will build your interface in html and lay it out using css.

What you have to submit
• A sketchbook and blog of research, design development, problem solving, review and evaluation of work in progress etc
• A researched and Harvard referenced 750 word essay on an aspect of user interface design
• A CD/DVD containing folders of
• Working files for story development and interface elements (as ais, flas, psds)
• A completed interactive story (as swfs, with the opening swf named 00_X.swf, X being your allocated number, and placed inside a numbered folder)
• Fully functioning website linking all completed stories (with index.html at the top of the hierarchy and the story swf files placed inside the numbered folders)
• The website is online on the Courses web server
• The website and stories are submitted to the Remus submissions server

Deadlines
Crit for stories: Monday 19th April
Deadline for sharing finished story files: Tuesday 20th April
Final deadline for submission and crit for web interface: Friday 23rd April