Narrowing down...

I made basic first look brainstorms in my sketchbook of each of the 7 briefs I chose from the 17 to help me narrow them down further to 2. I have narrowed them down to:

• Thames Clippers

• The Open University

THAMES CLIPPERS:

Keywords that stick out to me from the brief and the brand -

• Inspire
• London
• Tourists
• London Professionals
  
• River
• Water
• Easy
• Quick
• Guaranteed a seat
• Comfort
• Reliable
• Fun
• Views
• WiFi
  

The brief states that you can use any media you wish and that they will be interested in the environments you think the target audience will will be most receptive to the creative ideas.

I would want to make a poster for this brief and a fold out map that can picked up on the boats and around London and the tube. Some keywords for starting points with this:

• Map
• Hand drawn
• Poster
• Interactive
  
• Pretty
• Clean
• 'Why not?'
• 'Fancy a change?'
• 'Fed up of not getting a seat?'
• 'Choose the views'
• 'Choose London'
• 'Choose the city'
• Watercolours
• Hand painted
• Sketchy
• 'It seems stupid not too'
• Landmarks
• Famous London Spots
• Pop up map?!
• Short film
• Stop Motion
  

Some screenshots of Thames Clippers Website:


THE OPEN UNIVERSITY:

Keywords that stick out to me from the brief and the brand -

• 16-18 year olds
• Young
• Education
• Degree
• Part time
• Easy
• Own time
• Step by step
• Largest higher education Institution
• Work whilst studying
• Persuade
• Flexible
• Cheaper

The brief states to create a marketing campaign to raise awareness of the Open University among young people. The idea should include a compelling message, creative concept and media suggestions. Free to use any medium you wish.

My first thought for targeting young people is to make a short film, which could be a viral or tv advert. This film can then help to put together posters, billboards and flyers. Some keywords for starting points with this:

• Stop motion
• Funny
• Informative
• Gritty
• Story
• Fast
• Hip Hop editing
• Life story
  
• Cheap with regular uni fees rising
• Posters
• Facebook banners
• App
  

Here are a few screenshots from The Open University website (the website aimed at young people, their other website is quite different!):